Thinkbox

So when you de-duplicate that split attention and you look at where the eyes and the mind are actually focused, um, the phone typically wins, and the social media platforms are winning that war of attention on a daily, day-to-day basis.

This amazing study done by Thinkbox and, uh, ITV a couple years ago, they literally were filming people during the ad break.

So we have...

Do you have this, um, program Gogglebox? Have you come across Gogglebox?

No, that'll happen.

The, um...

What I'd love to do, I'd love to combine your data with, um, I don't know if you've come across Peter Field's data with Thinkbox.

Yeah.