Theory
Theory: Defining the New Modern Founded by Andrew Rosen in 1997, Theory revolutionized the contemporary market with its concept of the urban uniform, a modern edit of elevated essentials. The Fast Retailing acquisition of Theory in 2004 spurred global expansion of the brand; today, Theory operates 221 freestanding stores worldwide. The launch of e-commerce in 2010 and collaborative relationships with department and specialty stores continue to position Theory as a continually expanding international omnichannel phenomenon. A leader in Fast Retailing Group's dossier, Theory balances luxury with accessibility in collections with integrity known for their precisely tailored silhouettes and exceptional fabrics. Theory is an equal opportunity employer and does not discriminate in regards to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.www.theory.com
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Search complete. 15 mentions across 2 episodes found for "Theory".
Sep 24, 2026
Kevin RyanGUEST
And we got to be quite big, but not big enough.
Kevin RyanGUEST
I mean, I was talking to Theory once, and they had twenty thousand items at the end of the season to sell.
Kevin RyanGUEST
I could buy a thousand.
Kevin RyanGUEST
Good, but doesn't move the needle for them.
Emma GredeHOST
Andrew grew up in the fashion business.
Emma GredeHOST
His family's been in it for three generations, and he went on to become the co-founder and CEO of Theory.
Emma GredeHOST
He's been involved with brands including Frame, Rag & Bone, Alice + Olivia, Veronica Beard, TWP, the list goes on and on.
Emma GredeHOST
As an early investor in both Good American and Skims, he's also been one of my closest mentors, and so I know firsthand how much wisdom he brings to a business.
Emma GredeHOST
When I started thinking about, how is this episode gonna be titled, I was like, the King of American Contemporary Fashion, the King of New York, like, all of these silly things.
Emma GredeHOST
But let's just do a list of companies that you've been involved in, that you've advised, that you're on the board of, that you've founded.
Emma GredeHOST
It's a who's who of American fashion, from Theory, to Rag & Bone, Alice + Olivia, Veronica Beard, Proenza Schouler, TWP, which I love, by the way, Helmut Lang, then we have Skims, and we have Frame, and we have Good American.
Emma GredeHOST
So it's a lot.