Ridge

Afternoon, NFC North rivals, the Green Bay Packers, the Detroit Lions, Tucker Craft, Sam Laporta.

No better matchup this week to make my Ridge Wallet matchup to watch for week seven.

If you have Tucker Craft on your roster and you've gone through all the inconsistencies with him this season, this is his time.

Going up against the Lions this week that allow over 31 fantasy points to the tight end position, the most in the NFL.

yay

there it is so yes there it is another episode of uh fat man slash black man beyond i'm brought to you by the good folks at ridge power bank um go to ridge.com r-i-d-g-e.com slash fat man um they gotta they gotta buy to get one free deal and their friends and family uh fucking promotion get yourself a power bank And get two more for somebody that you love or like.

You know, just enough.

Thanks to Will Wilkins and, as always, J.C. Reifenberg for making us happen, making us come here, making us broadcast out into the world.

Let me just like for quick context for those listening.

Ridge launched a fiber and hydration brand earlier this year called Gut Culture.

And it was just Ridge for the last few years has had a number of like swings that we've taken.

A lot of our new category development has come from just like rapid experimentation in terms of like what can we get live and figure out whether we can scale ads or whether our existing customer base wants it, things like that.

Gut Culture was our first example of a net new brand.

that.

We kind of carved out 10, 15% of our internal team's time.

So we were almost approaching like, what does it look like if Ridge were to act more like a holding company? Or if we treated our marketing department as more of like a growth service that could be used across different brand properties.