The One Club

And then lastly, Apple was actually entered into the Brand Hall of Fame.

The One Club for Creativity, a U.S. nonprofit organization that promotes excellence in advertising and design, today announced that Apple has been selected as the first brand to be inducted into its newly established Brand Hall of Fame.

Apple's most famous ads, of course, includes the iconic 1984 Super Bowl episode.

Of course, Eric always has that picture in the background with that in his background.

And finally today, though I understand that all awards are made up, this one feels particularly made up.

Congratulations, I guess, to Apple for being the first brand inducted into the One Club for Creativity's newly established Brand Hall of Fame.

I know, it's an honor just to be branded.

And yet, the press release announcing the awards says the one club established the new Brand Hall of Fame to recognize brands with long-standing records of commitment to creative excellence, bold ideas, and contribution to culture.