The Macallan

Speaking of people spending crazy money, a bottle of whiskey just sold for $2.8 million.

For a bottle of McAllen whiskey, the market for high-end booze is giving new meaning

to

the term...

Do you consider

a 12 year bottle of McAllen a fidget spinner? That's your fidget spinner.

Is that fair?

Whatever.

There's a whole platform up there for people to walk around.

You look at McAllen, that's built To show off, right? And people want to go see these places because they have emotional ties to them.

How many consumer

products get tours, right? I've never once considered going to check out the factory that makes my shampoo.

And throughout, you know, the history of Unicorn, we've also been big on giving back.

Charities would always ask us, can you give a bottle of Pappy? Can you give a bottle of Willett or this McAllen or whatever it is? And We are constantly doing that, whether they were doing their silent charities or whatever it was.

And I said, no, that doesn't feel as impactful as is how big we could do it.

And so I said, let's use the platform for good five times a year.

Did that work for you? So I was on vacation one year and one of my employees got a bottle of Boone's Farm from the local Walmart or wherever it was.

They put it on my top shelf next to the McAllen 25-year-old and put in a million dollars.

And how many

did you sell?

So this is a lot of whiskey and a lot of alcohol in here.

It ties into the story a little bit because Glen Turret used to be owned by Edrington, which owns McAllen.

So a few years ago, actually maybe five, six years ago now, Edrington sold Glen Turret to Lalique, the guys who make like crystal decanters and all that.

So now it's out there on its own.

I think

it's pretty good.

So if you had to put these in order, what's your ranking here? Was it McAllen won? Glendronic 2, Glen Turret 3, and Super Blend 4? Is that what you ended up with, if I remember your numbers correctly? Yeah, I would

say Super Blend is 3.

Everything that's going through the Diageos and the Pernod Ricards of the world, they're getting expensive.

These big giant corporations... are kind of taken a beating and i i read some interesting stuff that i'll share in a second so yeah a little bit darker in color there's that sort of you know sherry almost brick red kind of color tone to it all right here we go 87 proof by the way after the sip and looking at the glass much more coating on the glass with this one than with the first one that sherry finish is there again very very subtle um no rough edges on this whiskey it's not a big sherry bomb It's not like a McAllen's.

It's not like some of the Red Breasts that I've had.

It's not a big sherry bomb.

Stunning, stunning, stunning.

And I walked in and there was a few McAllen staff, and there was one customer.

And he saw me and he pointed at me and he's like, Heather Tillott from Sullivan's

Cove.

And on one hand I was like, oh, my gosh, I'm dying inside because the McAllen staff were like quite uncomfortable.

And this is going a little off brand and off piste, but I was also like, Suckton, Macallan, Australian whiskey.

Wow, that's a river.

We are so small.

What is that, old granddad? What do you got there?

It's a little 12-year-old McKellen at 10, 14 a.m. Oh, my God.

Oh, Jesus.

What