The Little Gym

She has been embroiled in a lawsuit involving her franchise.

She owned Little Gym, which was a, a daycare center/gym for, for little children.

She had a staff of, of wonderful people who worked for her.

Uh, they were taken out by private equity.

Uh, it's complex how they're doing it, but if you're wondering where Jo-Ann Fabrics went, if you are wondering where Big Lots went, if you're wondering where your favorite retailer or your favorite chain went when they went out of business, it probably had to do with a private equity firm coming in, buying it up, defrauding the franchise owners or defrauding those who entered into the contracts, and then pulling the rug out from underneath them, taking all the profits.

So Tiffany is absolutely brilliant.

She's locked in her own battle with private equity firm that essentially defrauded, um, her, you know, her in terms of her business, The Little Gym, and also the other owners of The Little Gym who she was acting on behalf of as their union advocate.

And so this has been going on for many, many years.

So I'm bringing it back today.

Then, Season 18 will kick off on Wednesday, October 7th, with a lineup that includes Little Gym President, Samantha Masanda, Tim Vogel, co-founder and CEO of Scent Hound, Scorpion Vice President of Franchise, Gabriella Ferrara, and a return visit from Ryan Parsons, CEO at EVIVE Brands, with a fresh twist on franchising, networking, and marketing, to name just a few of our Season 18 guests.

So buckle up.

There's a lot ahead in Season 18.

We're seeing it at Urban Air.

We're seeing it at Premier Martial Arts and at the Little Gym.

And then they're ending up in intense litigation because they defraud these small business owners and then force them into secret court systems to defend themselves, which is what is the case that I had brought to you

today.

What's going to matter most in our kids? is agency.

Do they feel a sense of self-efficacy? Do they do it on their own? Can they find those little brave moments when they can go to Sylvan Learning or they can go to Little Gym and they can see, hey, I am brave in that moment because it's non-competitive and I can do that.

The second one is a belief that says, I got this.

It's not mom's going to do it for me or that's okay, dad will rescue me and call the school, but it's an I can belief.

What do I do that's more enriching, that it builds up their character? I I think that's what we need to put at the top of our plate on that letter to ourselves.

And, you know, one simple thing you can do is, again, look at what are you already enriching your child in? And it could be, I don't care, music or it could be knitting for some kids.

It could be a project you're doing, a gym, a little gym, going to Sylvan Learning.

But the next thing you want to do is ask yourself, what does my child need now? to be the best they can be internally that they'd feel it.