The Channel Company

Today's guest is someone this audience knows well.

Matt Yorke is the CEO of The Channel Company, parent of CRN and the leading platform for the global IT channel.

Matt sits on the Revenue Room CXO Advisory Board, and this is his third appearance with us.

We first talked with Matt when he was Chief Revenue Officer at Foundry, overseeing media, data, events, and SaaS.

He has since been a speaker at Rev'd Up two years running, most recently walking our audience through the channel company's AI transformation in a session we later wrote up as Charting the Channel Company's AI-Powered Human-Led Journey.

Since taking the CEO role in January 2024, Matt has driven international expansion into Australia, Latin America, and Germany.

He's unified the channel company's agency services under a new brand called Partner Ignite and set a public mandate, become an AI-native company within two years.

The channel company has gone from a small pilot group to company-wide co-pilot access, from zero custom AI agents to 19, and from AI as a side experiment to AI embedded directly into revenue-facing products like CRN Answers, CIO Pulse, and Aurora.

Well, it cannot.

You know, we, there-- I was just on a call with, um, a, a podcast actually with Matt York, who's the CEO of The Channel Company, and they're using a platform called Miso, uh, for answers, right? And-

Mm-hmm

... basically it allows your audience to use basically a, like a LLM within your own construct to ask, uh, you know, for things.