Telebrands Corporation
American direct response marketing companywww.telebrands.com
3
MENTIONS
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EPISODES
2
PODCASTS
Search complete. 3 mentions across 2 episodes found for "Telebrands Corporation".
Oct 13, 2026
As Seen on TV: The Infomercial Moved to TikTok Shop
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5:40Emily RaskHOST
In 1984, the FCC dropped that limit and the stations could now sell an entire half hour to one advisor, which opened a hole in the overnight schedule big enough to build an industry in.
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5:53Emily RaskHOST
One of the men who built a business in that space was a New Jersey entrepreneur named A.J. Cubani, who ran a company called Telebrands.
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6:02Emily RaskHOST
By the end of the 80s, he had designed the little red seal shaped like an old TV screen, and that seal ended up on packaging in nearly every drugstore in the country.
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6:13Emily RaskHOST
Once that seal was on the box, the store did most of the selling.
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7:14Emily RaskHOST
So there was little he could do to stop it, and the company behind Snuggie, All Star, said similar products were already out there and it made the idea affordable for anyone's budget.
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7:26Emily RaskHOST
Another man had been selling his own sleeved blanket, the Freedom Blanket, since before this blanket even launched, the Snuggie borrowed a story someone else had already written, which was the Jinsu move again, but this time with sleeves.
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7:40Emily RaskHOST
Now, Telebrands has been accused of that move plenty of times itself.
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7:44Emily RaskHOST
CBS News found that nearly 100 lawsuits filed over 30 years against Telebrand and other family-owned companies, mostly from inventors who say their products were copied.
Bob Moore: You Never Really Start From Nothing
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14:36Bob MooreGUEST
The intro lecture to the class, this guy named AJ Kubani came in.
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14:39Bob MooreGUEST
And AJ Kubani is the CEO and founder of Telebrands.
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14:43Bob MooreGUEST
They are the company that makes the As Seen on TV products.
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14:46Bob MooreGUEST
That As Seen on TV logo is trademarked by them.