Statista

Your Mass still carries the full 19%, so this year's rise was a modest one, but that depends on where you're counting.

Katharina Buchholz is a senior data journalist at Statista.

She's tracked the price of a Mass all the way back to 1991.

So in 1991, converted to euros today, it would be a little bit over four euros, and this year the average Mass stands at 15.75, so this is almost 300% increase.

According to techdogs.com, global data volume is projected to reach 221 zettabytes in 2026, a 22% increase on 2025.

Whilst per Statista.com, it's not expected to slow down either.

Driven by AI and Internet of Things adoption, global data volumes are forecast to reach 527 zettabytes by 2029.

So organisations are capturing, generating and retaining more information than ever before.

I think as well, something that I hadn't realized is that you have to submit your company for the list.

So I don't know whether Time and Statistica, I think is in collaboration with them, whether they also have a certain few companies that they will add on based on, you know, monitoring data.

the companies themselves or if it is purely a a submission um only process to be um sort of evaluated against um it does say that it an application guarantees consideration for the list but it does not guarantee a spot nor is the oh nor is the final list limited to applicants i'll be quiet

no i mean so many of these things like I'm always, you know, I think it's an open secret in the industry that the Forbes 30 on the 30 is just, you know, you put your name in and if you know someone that's won it before, you're more likely to win it from what I can tell.

You need raw, unquestionable empirical data.

And for that raw data, the benchmark points straight to Statista.

If Perplexity is the research assistant synthesizing answers, Statista is the actual research library.

The vault.

Exactly.

It curates something like one point five million statistics across eighty thousand different topics.

The value of Statista lies in its aggregation of credibility.

Yeah.

This, however, unsurprising, the generative AI market is set to grow by 560% in the next five years.

That is by 2031, and these statistics are by Statista findings.

Now, beyond the obvious danger of this prediction, the biggest issue is that it's accessible to everyone.

And the danger is not just to the masses, but to individuals too.

Let's see.

Hey, Annika, can you give our listeners a little bit of context about your background and your current role as the CPO at Statista?

Yeah, sure.

I'm now in a role as a CTO at Statista for around a bit more than two years already.

Time is flying.

And what is Statista? What are we doing? We are one of the leading global data platforms who provide access to different data reports that you might need for use cases, for example, in consulting, market research whatsoever.

I think the majority of my friends circle, whenever I tell them that I work at Statista or when I told them that I'm joining, everyone was like, oh, wow, I know them from my master thesis, from my bachelor thesis, from my time in consulting, because everyone was pulling data from us to back their research.

So this is one part what we're doing.

You never know when it might come, if it might come, and how long it might last.

According to Statista, ad spend is forecasted to reach $1.26 trillion American dollars in 2026.

A trillion-dollar industry, and yet there's no true way to measure the resource or to know how to garner it.

Yes, you might be able to track how many households a Super Bowl commercial aired in, but can you ever really track how many eyes actually watched the ad as it ran and how many it actually imprinted on? How many people were in each house or at each bar while that ad was playing? How many people can recite back what that commercial was about, maybe what brand it was, what they were selling? Unlike being able to track how many iPhones or Honda Civics sold in 2026, it'll be impossible to know how many people paid attention to a singular piece of media.