SSM Health

you know, so I'll give you two examples, um, that, you know, share some common elements.

And so SSM health, uh, we have, uh, what we call the aspiring nurse program with SSM.

Uh, our aspiration is to produce, uh, 400 nurses, uh, for them at kind of its full capacity, um, in the next few years.

And, you know, what we are looking to do with that program is to provide the student a meaningful pathway directly into a job that actually gives them clinical placements right within the work, within the health systems that they intend to be working, while also giving them financial support and assistance.

We provide that a scholarship on the front end and then SSM in this instance is providing student loan repayment support once that student is a graduate and is employed by them.

Advocate Health is another example of this.

It has a bit of a different focus in terms of preparing really practice ready nurses in particular specialty areas.

But you are so right that there is still this transitional moment when it's that now they're in and they do not have that, you know, kind of necessary fail safe to some extent.

And we've embarked on a couple of proof point partnerships that we think are very encouraging in this regard.

We have a partnership with SSM, which is a large Catholic health system that operates in four states in the central United States, Oklahoma, Missouri, Illinois, and Wisconsin.

And starting in St. Louis, we're committed to delivering to them 400 or more nurses a year, which is a bigger proprietary pipeline than they've ever had into their system.

We pair tuition assistance with the ability to do one's clinical work at SSM, along with a service commitment on the part of the graduate that brings down the churn in the new nurse population and creates a stickier relationship between employer and employee.

It has a lot of virtuous benefits, including growing the interest in the nursing program to begin with, but also providing SSM an ability to acquire talent in a way that's less frictional, less expensive, and more reliable than the spot market for talent.

We think that's a model that can be replicated elsewhere, and we recently announced a partnership with Advocate.

which is the third largest not-for-profit provider in the United States, to start a similar program in Wisconsin and then expanding to other markets going forward.

And so that variable needs to be easily discoverable by LLMs that are crawling your site, right? So, you know, if I'm looking in the St.

Louis market and, you know, I know that I have Aetna insurance, And I'm not sure if BJC or Mercy or SSM, do any of them take Aetna? We need to make sure that as a brand, that is clear on our site so that when the consumer is trying to check that box, it's accurately checked.

Because again, there's that trade-off of user experience.

If I'm opaque or if I don't have it on my site or the LLMs can't crawl and scrape that, then the LLM either... hallucinates or makes an assumption and that's wrong, I'm putting user experience at risk because they thought that I took this insurance, but in fact, I didn't.

For instance, I've realized that I need to collaborate with a teaching hospital.

So we have a contract, so we collaborate with SSM.

in St. Louis.

And the SSM now is the only program that has a fellowship for addiction medicine.

And those fellows train at my clinic.

So this is how we get the word out saying it's a very, we have to debunk the myth, Brent, that addiction is an incurable disorder.