Sports Illustrated

... just all leading up to it.

And I mean, we were, uh, you know, in the, the magazine eras, National Geographic and, and Sports Illustrated moreover, and now it's, you know, you've got TikTok, Instagram, so these longer reels, um, where it's, it's almost not attainable if you're looking at, to try and mimic that.

Yeah.

And you bring up the body dysmorphia, which I think is really important because, like, are you guys referring patients to psychology? Like, when you're seeing, like, say someone comes in and you, it's clear that they are, like, very fixated on their physique and, um, like, what are you guys doing with those patients?

He, he was working for Scout at the time.

Um, he had a bunch of different websites, and he kinda took all of these different fantasy sites, bought all of 'em, and then sold them to a company that had just licensed the name Sports Illustrated, and part of that license was also buying, uh, uh, a financial website called thestreet.com, which Jim Cramer owned.

So I sold my company to Ian.

Jim Cramer sold his company to a com- it, they, they've changed their name so many times.

We all go home.

I'm kinda like, "Oh, well, you know, I blew that, but w- w- whatever.

I'm at Sports Illustrated now.

Uh, uh, um, uh, maybe this doesn't happen, this show with him." The next day I get there, he, and he's at his office at, like, 6:30 in the morning.

You know.

Uh, so back, so back to the Netflix broadcast, uh, my buddy Conner Orr, who's now with Sports Illustrated, and, uh, I worked with him at the Star-Ledger, he posted something about, like, "Do we have any shots of, of the fans? Like, are the fans doing anything? Like, there's no feel of being at this game," which sometimes that can be overdone, so please don't encourage that.

Uh, but-

[laughs]

Yeah.

And as I said, it was our guy that was on the cover of Sports Illustrated symbolizing all of that.

Uh, i- there was just no way I couldn't tell the story.

Now, I went to bed about a couple hours ago finishing this thing up.

So he was really good.

But then some...

There were people we spoke with, you talked about Sports Illustrated, Elliot Schechter was the photographer.

You think about the thousands of photographers that were shooting games, football games, baseball games, college football games, and one guy got their photo chosen to be on the cover of SI.

He's our headliner of the day.

Patricia Traina, Se- uh, Sports Illustrated, SI New York Giants.

We'll talk to her.

A little NFL talk.

My name is Gary Morgan.

I'm a former Sports Illustrated contributor who has been covering the Pittsburgh Pirates for nearly a decade.

Thank you for making Locked On Pirates your first listen every single day.

Today's episode is brought to you by FanDuel.

And yet at the same time, as you point out, we have these tremendous athletes, these women who are doing superhuman things.

And yet at the same time, they're expected to – pose naked for the body issue of Sports Illustrated and Esquire and use their sexuality to gain sponsorships to sponsor their professional careers.

How do you make sense of the pop culture pressures that both celebrate the achievements that you had And yet at the same time sexualizes them and takes away their power as achievements as opposed to as the result of just bodies.

Well, I think you've just said it in a way because the hyper-sexualization of girls younger and younger is part of the backlash against the strength and equality and humanity that has also gone forward.

That was about altitude more than time.

But one of Sports Illustrated's journalists decided to try it.

And he was wearing one of the sort of whoop wristbands.

And it was like... carnage really physical carnage to try and get used to that and go and play elite level with such a short turnaround so it was high risk and it looks like it didn't work it also meant that the Rams were booed as they came out because the 49ers had spent a week being on all the news channels enjoying their time in Melbourne

It's just absurd.

It started as a joke in a Sports Illustrated article years ago.

It became this underground secret menu hack, and now it's back as an officially sanctioned viral marketing stunt.

Because it is the ultimate expression of visceral viral indulgence, people love it.