Spinneys

It's Friday.

We're going to go behind the scenes at Spinneys with an overnight shoot.

They've got a new magazine out.

What's seasonal? Are they getting ready for Christmas? The incubator programme.

the new flavour which we're dropping

exclusively to Spinneys.

It's a nice tip of the hat to the Robinson squash flavour of Apple and Blackcurrant that's been around for years now.

So for the ordinary person who's

just, should you be drinking one sachet of electrolytes a day? We all have this, I guess, romantic ideal of we drink perfect amounts of water and we eat all the perfect foods and we're brilliant.

But the reality is like, we're not.

Welcome to our award-winning podcast, Nourished by Spinneys,

where food is everything.

And eat all the food.

So anything that I can't afford in Spinneys goes on my plate.

Well, Jesus, the way things are going these days, that'll be everything.

Unless you're picking from the imperfect range again.

No, I love Spinneys.

Especially their home brand range.

It's fantastic.

Really, really good.

But what's the interesting thing is none of them all create a consistent experience, and that's what we want to be able to do.

People are transient, they move, they go to different places, but if they go to a Spinneys in Abu Dhabi, it's exactly the same as it is in Sharjah.

The reality is that why do you go to Spinneys then? Because you trust something in that specific brand.

If you don't have anything to trust in it, why wouldn't you switch? So the whole idea is that we build an ecosystem where we build that trust back.

And you build that by having consistency and an experience wherever you are.

I'm looking at it in terms of how a consumer will interact every day based on the existing experiences that I've had.

And I think when you look at it in that way, then you'll really start to think about, well, how do we create change? What do we do? What happens when a consumer is in this specific situation? What happens when that happens? And I think when you look at it like that, and then you think about, and we talk about consumer touch points, every single touch point, you need to think about where you are in that specific journey of that lifetime value of that consumer.

What does that look like? And you look at any brand in the world, a Spinneys is a really good example.

Okay.

Somebody, somebody, I'm going to put it out there, tagged Spinneys in a lovely post the other day about their wonky fruits and vegetables.

That was unpaid.

Completely

Everything's gone up.

So I'm always slagging off all the supermarkets because they're raising the prices everywhere.

Spinneys have got this amazing, they've done their home brand.

So we don't have own brands here.

even get like four words in.

Welcome to a brand new season of our award-winning podcast, Nourished by Spinneys, where food is everything.

I'm Tiffany

Erzlig.

Nicaragua

you see now so the geisha in Nicaragua is new even for me when I first heard geisha I was like oh it's Japanese they were like no it's a town in Ethiopia

and I mean exciting news is that you are at Spinneys so you launched before summer yes it made me very happy that I could just pop downstairs now and get some

boon whenever I need it Spinneys has been exciting I mean you know this is the The pinnacle of Dubai, you know, food scene, to be in the grocery.

I'm like, how long have I been sitting here?

It's the one across from the Spinneys? Yes.

What's that place called? Well, it's that big

intersection, Al-Wasl Road and Umar Shif Street, right? And so it takes so long because four different sets of lights.