Sphère Média Plus

think...

On one side, it shows that Sphere Abacus is fortunate and seems to be slightly bucking the trend in terms of growth and that we have the resources and capability and the support from our shareholders, Bell Media and Sphere Media to do these type of deals, which is good news for us.

I think at the same time, it also shows you the importance of the growth of these digital platforms, whether they are the A-Bot fast ones or YouTube or the social media, the growth in the viewing audience.

You know, and certainly part of our thinking about it is as we're asked to invest in new programming, can we recruit from traditional media what we've been asked to invest? And if not, can we recruit from these platforms that Kat and her team will be managing for us? You know, and particularly in the US market, which we all know is a lot slower at the moment, particularly for non-US programming.