Sofar Sounds
Sofar is a global community reimagining the art of live experiences—turning unconventional spaces into intimate showcases for local grassroots art and culture. Born in a London flat in 2009, Sofar began as an answer to a growing problem: live music had lost its magic. It blossomed into a global movement that kept music at its heart while expanding to comedy, dating, food & drink, dance, and more—all connected by Sofar’s renowned track record for discovering rising talent. Countless mainstage performers like Billie Eilish, Jack Harlow, Chappell Roan, Leon Bridges, YEBBA, Teddy Swims, Remi Wolf, Hozier, and Lola Young have played Sofar shows early in their careers. In the past four years alone, Sofar alumni have earned 129 Grammy nominations and 21 wins. Each Sofar show is one-of-a-kind due to the surprising pairing of live experiences with unconventional spaces. Sofar has hosted shows in caves; churches; hidden museum rooms; private living rooms, gardens, and rooftops; a ski jump tower; countless boats, ships, and catamarans; a toy shop; a wax museum; and many other delightful places. With a network of over 10,000 venues and tens of thousands of extraordinary emerging artists, Sofar creates live performances in spaces that reflect the soul of neighborhoods and cities. Past partners include 20th Century Fox, Anheuser-Busch, Arc'teryx, Delta, Focus Features, Ford, Lexus, Lyft, Pernod Ricard, Sierra Nevada, Showtime, Sony, Visa, and many others.www.sofarsounds.com
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Search complete. 3 mentions across 2 episodes found for "Sofar Sounds".
Nov 1, 2026
Josiah MackenzieHOST
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Josiah MackenzieHOST
Brandy Cerne worked for Danny Meyer's Shake Shack earlier in her career, learning about hospitality from some of the best in the business, and then went on to work at Sofar Sounds, where she was part of creating small-scale, intimate live music experiences before eventually moving to Brazil and opening her own guest house there.
Josiah MackenzieHOST
Thank you so much for having me.
Josiah MackenzieHOST
I loved hearing how Brandy is thinking about all of this, and I think you'll find ideas here worth considering for your own work in hospitality.
Josiah MackenzieHOST
Very interesting.
Josiah MackenzieHOST
I think we might need to come back to that, but it sounds like an amazing learning opportunity.
Josiah MackenzieHOST
So after a few years there, then you moved to SoFar Sounds.
Josiah MackenzieHOST
And I wonder for our listeners maybe that are unfamiliar, tell us a little bit about that organization and kind of what you did there.
Robert NkeramugabaGUEST
I think it's happening on SoFar Kigali.
Robert NkeramugabaGUEST
It comes from SoFar Sounds.
Robert NkeramugabaGUEST
So basically it does, what it does is basically you have an intimate setting where you have like 20, 30 people, and then you have an artist that comes through, maybe it's a player, guitar player, or maybe it's a piano player, or it's just a singer.
Robert NkeramugabaGUEST
Usually what does happen is they come, and then you have like a setting like the ones we're in, maybe a couple, a few, you know, more seats, and it happens in an undisclosed location.