Snorble, Inc

So I'll give an example.

Like our philosophy for Snorble is about how do we take this product? How do we take this new interface, these new opportunities and technology to increase joy, laughter, and love within the family? And that's actually kind of fundamentally how we think about the product, but also how we think about the opportunity as we move forward.

Interesting.

I guess, like, what do you use today still as a CEO that you use as a musician?

Everyone has passion around the concept.

And that was part of my previous company, Brave New World, which is actually, you know, where we created our robotics lab.

And that's what kind of, you know, became the predecessor of Snorble, right? Kind of my company today.

And that philosophy about how you design is about really being authentic, putting it all out on the table, and really...