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Equativ

Equativ

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Search complete. 3 mentions across 1 episode found for "Equativ".

Sep 15, 2026

The Business of Marketing

The Business of Marketing

Cannes Lions: Pierce Cook-Anderson of Mail Metro Media on Publishing’s Existential Moment

Sep 15 · 3 Mentions

Top 30%
Piers Cook-AntonsonGUEST
1:53
The timing was absolutely perfect.
Piers Cook-AntonsonGUEST
1:55
Uh, gave me fantastic exposure to ad tech with a market-leading company.
Piers Cook-AntonsonGUEST
2:00
Then Smart Adserver it was before it became Equative.
Piers Cook-AntonsonGUEST
2:03
They came to the UK market looking for a country head.
Piers Cook-AntonsonGUEST
2:06
Um, and I thought, "Okay, yeah, that makes sense." And with the ad server component as well, I thought that was interesting.
Piers Cook-AntonsonGUEST
2:11
Moved to Smart Adserver, became Equative.
Piers Cook-AntonsonGUEST
2:13
We bought a number of different companies.
Piers Cook-AntonsonGUEST
2:15
Again, still growing, growing, growing across all different formats, including CTV.

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