Slauson & Co.

This is for them to own their health outcomes and some tech and so forth.

it became who do we want to lead the round? Who is the right investor to lead the round? And ultimately what we landed on was that it had to be a very respected insure tech VC.

They needed to understand the amount of due diligence that went into, or the amount of effort and then due diligence that resulted from the reinsurers into building this model.

And that timelines for insurance, even once the product is launched for people to understand a net new product, this isn't an overnight thing.

Kudos to Nicole Gunderson there who really led, championed Flora and led this to the close of the seed.

But they came on as our lead, and that really allowed everybody else who had interest to feel comfortable going, we're in too, because they didn't necessarily have the expertise and said they didn't to do the due diligence and their own underwriting on our model in the insure tech space.

So they were complimented by a fantastic investor, Slauson & Co, very much culturally aligned consumer.

very connected to influencers and celebrities and very known commercial brands.