Siete Family Foods

And it's actually the same argument with avocado oil.

And recently, actually this week, there was a headline about how Siete is under fire for having their avocado oil in their chips products.

was shown in this study that kind of like, yes, this UC Davis study that threw a lot of brands under the bus, that the avocado oil isn't pure avocado oil and it has seed oils in it.

And what's interesting about this, I would imagine that people probably saw that headline and were like, that happened because Pepsi bought Ciate.

And it's more that the community essence and having a founder led brand and what that means for the like branding and essence and feel of the brand is no longer there.

So it'll be interesting to see how she feels about that.

And, you know, Pepsi also bought Siete, which a lot of people also have issues with that acquisition and feel like the brand has changed, even though from my research, it really hasn't.

It's gotten cheaper and more accessible.

But even Primal Kitchen was bought by, was it Kraft? Yeah.

And isn't Siete was just purchased by Pepsi? By Pepsi.

Yeah.

And so I think that, talk about the trends, right? Because I'm not saying that Kraft and Pepsi don't

But like, you know, originally, too, I think like you always talked about, you do vote with your dollar.

And so it's just interesting to see kind of like.

where like these big corporations have purchased, you know, like I, I, my whole house is Siete.

Like Siete is literally like one of my most used brands.

You know, these big companies like Procter & Gamble come in, buy up these companies.

Like, oh, if, you know, you're a small company, like family-owned company, you know, Siete is another example of one, where, you know, you get offered a billion dollars by Pepsi.

Uh, what do you...

You know what I mean? It's like-

There was a Spanish, like it had a Spanish name.

Siete.

Siete, that's it.

Yeah.

Siete, yeah.

Siete was purchased though by, uh, PepsiCo-

Right

... about a year ago, maybe a little more.