SevenRooms

Then there are membership clubs popping up for people who are willing to pay extra to secure tables and cut the line, and credit card companies are paying restaurants for blocks of early seats so they can offer coveted reservations as a perk for their cardholders.

On top of that, there is a new secondary market for apps and bots that promise to get around the original reservation apps, and delivery companies have even joined the fray with Uber Eats partnering with the granddaddy of reservation apps, OpenTable, and DoorDash buying SevenRooms, a reservation management system geared toward higher-end restaurants, for $1.2 billion a year.

I hate to just regurgitate all your words, but you set the whole thing up nicely.

There's a lot of shit going on, and we're all suffering as a result, right?

Yeah.

So obviously DoorDash acquired Seven Rooms, the reservations platform.

So again, they're going into that.

And that's like an interesting sort of to see how that, again, all to complement kind of, I suppose it's all attention economy at the end of the day.

Hospitality relies on relationships.

And you cannot build a relationship through websites like OpenTable, Uber, Seven Rooms, Google Reserve, et cetera.

These booking engines are sterile.

Sure, they're very functional, especially when you know exactly where and when you want to eat.