Sellita

That, of course, reduces the availability of these AMT movements to these, you know, Kickstarter brands, because a thousand watches is quite a lot, right? You're not starting with a run of a thousand because that's a lot of outlay that you have right so it keeps it a bit more exclusive um with that but it's i think it's it's interesting to see how they really swept up the market right i mean everybody is basically their customer And what we don't know officially is when you talk to people who actually have been in their factory, right, because they all have to sign an NDA because you are going to see things you cannot talk about.

And from what I have read and heard on various forums and other places, There is certain watch brands who let Sellita produce the entire watch, right? They build the watch or they put the watch together.

So the watch is being sent directly to the distribution centers without actually being part of the brand.

So let's say this is hypothetical, could be true, but could also not be true.

You have the lower end Montblanc watches.

that have Sellita movements in them.

The cases are being made by a case maker, hands come from a hands maker, blah, blah, blah, blah, blah.

Straps probably come from Montblanc.

for the same caliber reference number in the same reference and model of this watch.

And I can tell you that you have the Sellita version of that caliber and that it's a genuine Sellita movement.

but I cannot tell you how many Salidas versus Eddas were used for this given caliber.

And that one stung and it sent me down a spiral on what you seek in the various forums because how could you call a caliber the XYZ in-house caliber and it's effectively a slight customization made to two different large-scale manufacturers of movements.

C is the engineer and not intentionally ingenueur, but engineer.

And we're talking inventive case construction, strong durability and comfort.

all-around great feel and engineered to your wrist with an SW200 from Sellita.

All three of these watches are $5,000.

In this case, it's now only used for the visual play at the back where the orange is peeking through.

So it's quite clever of them to hide that because at the end of the day, it's a Sellita-based movement, something that we are well and truly familiar with.

So that's my thought.

And James, I forgot to mention this unique flair thing that they've also added to this particular watch is that almost like a tridor, the Rolex tridor design where you've got three different colors.

so that people can appreciate that our price point is not for, uh, just a made-up number.

And so the movement that we use is, um, a Sellita SW300-1, but we have it customized at the factory to our specifications.

So that's just the base.

Obviously, the, the bridge and the main plate are fully skeletonized.