Scope3

So I wanted to start a, a short introduction to everyone that's here listening.

So I recently read a Scope3 report that it was launched in the beginning of the year, and there was, uh, like, this phrase that struck me that I thought it was, like, really interesting is did you guys know that serving 1,000 digital impressions, like a CPM, uses the same amount of energy as washing a load of laundry? That absolutely struck me, and thought, like, how many impressions we serve per second.

So Brian, if you want [laughs] you can introduce-

Oh, wow

Um, I think we all feel that way.

Like, no one thinks like, "Oh, you know, my clothes are better in hot water," but you're part of the problem.

Um, Scope3 is this new company I started, which is trying to quantify these choices so that we can make more sustainable decisions.

So when you are trafficking a programmatic campaign, um, you know, if you've been taking this course and you're learning how, and you're like, "Hey, you know, what should I do?" I wanna make sure that you make choices that are climate first.