Sanitarium Health and Wellbeing Company

And Tony and I were back in Papua New Guinea late last year, and I remember talking to him on the lengthy bus trip from Nadzab Airport into Ley.

where Tony gave me a little bit of a rundown about how the Adventist Church operates and how ADRA, his organization, works in delivering its development mission across the region, but also the relationship that it has to the very significant corporate part of the Adventist Church, which of course many people will know and will probably have had it for breakfast this morning, and that is the Sanitarium Food Company.

And for those of us who like their Weet-Bix, That's certainly a very significant corporate link to this part of the world.

So that's a very lengthy introduction, but a way of saying to Tony, welcome.

These are who our key stakeholders are.

We are, yes, the humanitarian side of the church.

So Sanitarium is basically the business arm of the church, and ADRA is the charity or the humanitarian arm of the church.

It started around about 40 years ago.

So I've been working in CPG for about 28 years, which makes me feel very old.

I worked at big corporates like Nestle, Sanitarium.

I worked for Britfic, which is pretty much Pepsi, mainly in marketing and innovations.

And then I got this sort of like crazy idea that, you know, if I wanted to have a family that I really should start my own business, cause that's going to be a lot easier because it was actually, um, like they wouldn't let you do flexi work in those days.

I think there's a lot to unpack here.

I think there's so many ways we can take this and I've probably chunked it into sort of three different stages.

So you've got sort of the pre I Love Food Co business, which is very much, I guess, maybe your sort of university into CPG, you know, working with the giants like Nestle, Sanitarium, those types of players.

And then I Love Food Co, which obviously scaled rapidly with some of the success that you mentioned there and then the business that you're working on now.