Samsonite International S.A.

Now

they changed because Samsonite bought them.

Oh, no.

And now it went from lifetime warranty to 10 years, and now I think it's five.

Oh, the Tumi outlet's good.

Yeah.

But, you know, I didn't like their, I didn't know the Samsonite thing.

That bums me out.

... of a scene in Mad Men.

There's an episode when Don stays up all night, ostensibly working on a campaign for Samsonite luggage, and gets really drunk, and it's him and Peggy, and he ends up confessing about his past and throwing up, and he's just a mess.

And in the morning-

Mm

These bags get treated like doo-doo.

And I'll tell you the brand that I buy all my luggage from, everything, is Samsonite, and I'll tell you why.

And I'll tell you why.

Samsonite was a Bond brand.

It was.

You remember? I had this big stand-up vinyl banner from Samsonite from one of their boutiques back in my room for World Is Not Enough, 27 years ago.

I remember it like it was yesterday.

And an image of Brosnan, like, skiing and going off that big hill with the fire in the background.

so okay here okay Here's my thinking.

I collected Samsonite.

One, it seemed like there was not a lot of information.

So it was kind of like, oh, I want to kind of learn about this.

And it's that let's collect that odd thing that nobody likes kind of scenario.

Yeah.

Samsonite was just the manufacturer in North America.

So it actually incorporates a lot of themes.

I'm not dragged down.

I'm not walking with 100-pound Samsonite luggage tied to my back, right? I don't have any of that.

No baggage.

Yeah, I don't have any of that.

Really wonderful team.

They were just acquired by Samsonite, like an OG kind of luggage brand.

Go Samsonite for being on it.

You know, they've done a few acquisitions now.

I'll get into that.

So there's still a bit of a win, but to me of the news of the Bay's acquisition, what really stuck out was the one X top line revenue.

And I don't know, like obviously a ton about the luggage industry.

So I started to dive in a little bit more on some other acquisitions in the space and So Tumi was acquired also by Samsonite a decade ago, so a different time, but for 3.3x their revenue.

So that kind of opened a door into a whole new world of business, which I knew zip about.

And unfortunately, through some of the judges' contacts, I ended up managing to get a meeting with Carlton Luggage, who used to be a UK manufacturer similar to Samsonite.

And I went down to their showroom down in Croydon, I think it was.

And back then, they were actually still injection molding suitcases in North London.

The Competition Authority fined the KYMCO scooter importer fifteen point seven million shekels for blocking parallel imports.

Roltime, the Samsonite and Tumi importer, got hit with nine point eight million plus a personal sanction on an executive.

Those are real numbers.

The regulator has shifted from writing reports to imposing fines.

Absolutely ever.

Go to Samsonite.

That is the ceiling of how bougie luggage should be.

Tumi, Rimowa, Louis Vuitton, they can all fall off a cliff.