saas.group

the product was out of that, you know, scammy or old fashioned look or whatnot.

Like even with SaaS group, like what we have been doing forever is like get a website that is serving customers and, you know, make it better.

And then you open up to so many more people because they, like new people don't know how good you are, right? They are already used to something that looks pretty, not just, you know, It's two buttons and easy to use.

So, yeah, I think like kind of working with the expectations is a really smart move.

And obviously there were a few competitors.

And then the other time I heard about you guys was through Rewardful, which is an affiliate management software.

And it's one of the companies under the SaaS group umbrella.

So I was like, wait a second, wait a second.

And also my videos were pretty not great back then.

So we made a decision just like, I'm not going to be on the TikTok, but I am on our group videos.

And then also I did have a personal account and I was posting all the time, really enjoying it.

And that was just a place to...

If you're talking about like a creator on camera, not necessarily like a social media manager because they are different.

I think like places like comedy clubs or... finding people that are already making skits online that, that they're clearly, they have an enjoyment doing it.

Um, and it, it depends like me, Tom and Ian are all different in the way that, um, Tom really enjoys setting up shots and scripting and getting things like he's like a director and Ian is very good at making like formulaic comedy he just knows what's funny I hate I hate editing I hate sitting there I I often my best videos are ones that I've just taken and not done anything to um and so i think also just playing into that strength because if you want something that's super polished you'll want to go for someone who's a little more process oriented um but looking in places even like community groups or yeah a place like local theater places like that could be kind of fruitful or looking at like reddit um But yeah, or casting actors is something that I believe will be a future thing.

Like I think casting it like talent and then creating a role.

they come with the idea and they launch the famous MVP, minimum viable product, whatever.

So I think it's worth looking at both from a separate group.

And then what I would say is the word product is super important because What is product, right? Originally, I think a lot of discussion around what a product is was, okay, so a product is a digital product.

It's like an app.

So, better use that as a constraint and say, okay, let's be super smart.

Maybe the directory should be just one feature, but we can put it out there.

We can launch it and we can start adding value to some group of people and get feedback.

Yeah.

So from that point of view, what is the mode? What basically makes you exist and makes sure for you that clay or whatnot is out there? doesn't just do what you do like what doesn't make sense

like yeah i think i guess your point so um i would say um they already do what we do right so they lots of tools like an instantly like a phantom buster like clay all of these tools which are like somewhere in the gtm space and doing like email sequencing, doing all of the other stuff, CRM, they also offer that feature, right? But there is like a certain group of people that is not happy with like going to like an all-in-one solution because what I've mentioned before, right? There's like always this...

yeah notion and this thought that if someone does everything he probably is like mediocre or not like excellent at all of the things that they offer right so our like right of existence the how i would call it is because we are like such a um focus player on like exactly that People that like prefer to like build this like horizontal thing themselves, right? They want to have the best email sequencing tool, the best data enrichment tool and the best, yeah, whatever.

This is like the persona that we are primarily targeting.

And it could be that this current ICP might not be the ICP that makes still sense to target, right? We're like currently still in like a re-pivot, I would say, because yeah, this like friction is something which is definitely coming hand in hand there because Agency are very like tech savvy.

They're very much capable of building stuff themselves.

And there is like the group, for example, of SaaS companies, which is more in favor of like being able to integrate something which is secure, right? We are also like currently in the SOC 2 compliance review.

This is something that they would value more than like an agency, for example, right? So we're currently thinking, does it make more sense with our current stage of company to like re-pivot to that.

Thanks for listening.

SaaS Unbound is brought to you by SaaS Group.

We're a long-term home for great B2B SaaS.

We buy, keep the team and brand DNA, and help with the boring stuff like hiring and finance so founders can truly focus on building great products.