Rue La La

Um, a big hire, you know, the Bank of America executive, or we just got someone to...

There's a startup called Gemvara that does, um, online jewelry, kind of customized online jewelry and, you know, they hired some big name e-commerce executives, you know, first from like, uh, Zappos, and then from Victoria's Secret, and then from like Rue La La.

And so all of those things were stories for different outlets.

Like, "Hey, the- these guys are hiring some big-name people for their startup." Um, a big customer can be a story.

Okay.

So Rue Lala has the most on her shoulders.

And then Liz McGraw's starting.

Well, you know Liz is