Rothy's

But I wanted to go deeper into the strategies that companies are using to build and protect their DTC brand while still growing across channels.

And it's harder to find a better example of someone who's done this than Rothy's.

They launched in 2016 and started going viral a couple years after that for its washable, eco-friendly knit flats.

Now the company has surpassed $200 million in revenue.

They've got 40 owned stores, plus a wholesale presence in Nordstrom.

So joining me today to unpack how Rothy's has sustained this DTC journey over a decade is CEO Dana Kwanbeck.

Dana, thank you for coming to the show.

Thank you, Melissa.