Red Bull Technology

In February 2026, two announcements within ten days.

First, a partnership with Red Bull Advanced Technologies, the engineering arm of the Red Bull Technology Group, the people behind the Formula One team.

which designed 13 carbon-fibre structures that bond into a 964 Cabriolet or Targa shell and make it 175% stiffer.

Second, the Porsche 911 Carrera Cabriolet reimagined by Singer, the open version of a new Carrera Coupe.

I am Sean Callanan from Sports Geek, and welcome to Sports Geek Throwback, where I pick out the best bits from the Sports Geek podcast archive.

For this week's Sports Geek Throwback, I go back to episode 416 with Steve Garland, head of content and social at Red Bull Racing and Red Bull Technology, published April 2025.

Steve's been in F1 digital since 2014, and now leads a high-performing content and social operation across Red Bull Racing and the broader Red Bull motorsport ecosystem.

Remember, if you need help with your digital marketing or sponsorship teams, please get in touch.