Rappi

And the way we, I think in Latin America, the way we have been sourcing, and this is more a combination, right? Where we always look for short into the hubs, which is what you mentioned.

Nubank, Rappi, if you look at Rappi, the number of companies that have emerged out of Rappi is quite large, and we have invested in several of those.

And we also looked at Stanford, like Stanford MBAs tend to be very entrepreneurial.

So some of those are also great founders.

Chargers being 0-2.

Roe, Roe, Rappi.

Raiders get the Saints coming up this weekend, and then they have the Kansas City Chiefs.

Could we get a battle of two 3-0 teams? I don't think anyone had that on their docket.

They call themselves an AI-native operating system for payments, and they are pushing into what people are calling agentic commerce.

Their customers include McDonald's, Rappi, and GoFundMe, and they are heading towards $100 billion in transaction volatility.

Here's why a payments company matters to a marketer.

The checkout itself is about to get an AI layer.

A regional example, results fueled by data quality.

A useful example is Rappi, which has publicly documented its CRM and data integration approach.

After unifying customer profiles and automating segmentation through AI, The company recorded a 20% improvement in reactivation campaigns and more than a 30% reduction in response times across service channels.

Rappi Data and AI Open Report, 2024.

The takeaway is increasingly common in high-growth companies.

Results stem not from accumulating tools, but from reducing fragmentation and achieving a single, actionable customer view.

It's just perfect, isn't it? It's just a chef's kiss moment.

It reminds me of a campaign that we saw this year from the World Cup, which was the Argentinian fast food chain Mostaza and the delivery platform Rappi.

And actually a lot of the structural thinking behind this was similar.

So they also sent this notification to fans.

A concrete example, how better data changes outcomes.

A useful regional case is Rappi, which has publicly documented its CRM and data integration strategy.

After consolidating customer profiles and automating segments with AI, the company reported a 20% improvement in reactivation campaigns and more than 30% faster response times in service channels.

Rappi Data and AI Open Report, 2024.

Their experience illustrates a pattern seen across high-growth Latin American companies.

Gains come not from adopting more tools, but from reducing fragmentation and creating a single, actionable view of the customer.

Story 3 I have been delivering food in Puebla for almost five years now.

I started working with the company Rappi after losing my construction job and to be honest, I never switched to anything else.

You end up getting used to that freedom, to not having a boss breathing down your neck, to being able to manage your own schedule and move at your own pace.

My name is Miguel Angel Torres.

Well, as a rugby fan, you know, it was a privilege and a great honour to just see the All Blacks touring South Africa again.

And obviously, like I said in the interview when we played them, I said, you know, I really miss the Southern Hemisphere, the Super Rugby and almost the challenge and the the intensity of playing the New Zealand teams, you know, and, you know, as a player that played in Super Rappi and played against the All Blacks, it was just great to see the All Blacks in South Africa and there's a lot of players that obviously in the in the pre-match test matches, had the opportunity to play against the All Blacks, something that they will have a memory for life, for their careers, those who are not privileged to play at a test match.

And then watching the intensity of the test matches, you know, I know the scores... doesn't reflect it, but I think over the 160 minutes that was played, it was definitely, sorry, it was definitely like, it feels like one and two point games.

That's how small the margins is.

You've coached against New Zealand sides for a long time now.

Where do you feel South Africa misses New Zealand?

I think it's just the Rappi tradition, the Rappi history, the passion that you feel when you walk in New Zealand.

It's like South Africa.

This is the tune.

Golden Girls, Rappi.

Golden Girls, Rappi.

R.I.P. Estelle Getty, Rue McClanahan, B.O.P., Betty White.

Derek.

Golden Girls, Rappi.

Oh, yeah.

Sophia.