PrettyLittleThing

Adjusted EBITDA increased by nearly 14% to £24 million, while marketplaces accounted for almost 39% of the group's gross merchandise value.

Pretty Little Thing, Boohoo and Karen Millen also returned to growth.

WH Smith reported a 7% increase in UK revenue during the fourth quarter of its financial year ended 31 August.

Air revenue rose by 7%, hospital revenue increased by 9% and rail revenue grew by 5%.

... to kiss this one.

Somebody told you that you were gonna have a endorsement with Pretty Little Thing after this, and that's why you did this." 'Cause you don't know what's real and what isn't-

Yeah

... from the book, because she did so much research, the author, with real contestants, especially on UK.

The retailer has not yet said when the service will launch.

Meanwhile, Pretty Little Thing founder Umar Kamoni is planning to launch a new activewear brand, with recruitment and supplier sourcing underway.

Offices are planned for London, New York and Paris.

Primark launched its activewear sub-brand, Primark Form, with its first collection forming part of the autumn-winter range.

I feel like it would have if they'd done this five years ago.

But unfortunately, they're now competing against these huge digital first retailers, the Shein's of the world, the Boohoo's of the world, the Pretty Little Things.

I almost fear, is it too late? Because I just think we've had such a rise in these value brands and fast fashion retailers that I don't know.

I think it's going to be really difficult for them.

Um, and obviously I just had to, like, hold it up.

And I remember at the time, like, everyone absolutely rinsed me on social media 'cause everyone's like, "Everyone's getting PLT deals and you're promoting this." And I mean, completely true.

Like, what even is that? But now everyone promotes sex toys.

Mm.

It was Revolve and it was 350 quid and it looked like a high street dress.

Honestly, no, it's the way that the Revolve stuff comes in like a PLT parcel.

Yeah, this is what I'm trying to

say.

The next one is definitely prioritizing the US.

So when I first started Odd Muse, I understood that I was going up against huge retailers like PrettyLittleThing, like Boohoo, and I was going against this, you know, huge temptation in a young girl's life, which is a cheap price.

And the reason it's a hu- a huge temptation is because You know, a lot of these young women are fresh out of uni in an entry-level job.

There isn't loads of disposable income.