PraxisPro

Yeah, it's a great question because I think there's a lot of companies that could look like they are big, but then may just be a small medium, which are great companies, probably not venture-backable.

But I think a big piece is looking at where is your wedge focused on? What is that workflow? And Where is the path for expansion? Is it just one workflow that they maybe do once a month? Is it one that they continuously do and it leads into another function that brings in another team? You know, an example of this, for instance, is one of our portfolio companies, Praxis Pro.

They're in the life sciences space.

They started with doing dynamic role playing for pharma sales reps. and they realized there wasn't a good solution for that and at first that can seem very niche and that how is that going to expand but it was able to capture a lot of information that you can normally not get from a provider sales rep conversation because there's HIPAA and you can't record those conversations.

the expansion path is really over time, they're building out this proprietary database.

So you're solving a real pain point in a workflow problem, but a lot of times you're also capturing net new data that then can be leveraged as insights that you can sell back to the customer or to others in the industry.

An example of that is besides Praxis Pro is a company called Hosty.

They're in the restaurant tech space.