Planet Organic

All of the tissue boxes were in the right place.

The fridge had nice foods from Planet Organic and Whole Foods in there.

The selection of wines was perfect.

She knew who was coming, so she got cereals in for the kids and things like that.

Luckily, we break into a small kind of natural organic trend.

And that was part of Planet Organic later on.

So that's kind of become our first client.

And later on, we go into Whole Foods Market.

serious?

You were in Planet Organic, I remember seeing that.

Yeah,

we were in Planet Organic and Whole Foods and over a thousand.

Amazon, do you

do Amazon? Yeah, Amazon's really big for us.

I don't need to feel so crap about myself.

Yeah, well, I remember, you know, first of all, trying to, you know, we do have a beautiful piece of packaging, a great product, and trying to get it in initially to Whole Foods and Planet Organic.

And, you know, they said no.

And then I found another buyer at Whole Foods who was probably sitting next to the one who said no, who said, okay, that's interesting, but we put it to our store managers.

You know, the rule really with marketing is you don't do marketing unless you've got products on the shelf.

But we had to do the marketing just to get the listings.

And we would be sharing all of the developments we had with excitement from press and finally got into Planet Organic and Whole Foods.

And having not come from this type of business before, I thought if you put a beautiful product like that on the shelf in Planet Organic, absolutely the heartland of this type of shopper is just going to fly off the shelf.

We've got the gels that are in Whole Foods.

Planet Organic has products.

Holland and Barrett Online is launching extremely soon.

And two or three others I can't quite confirm yet.