Pingo AI, Inc.

Instead of copying or just iterating, you're creating the trends that everyone else ends up copying from you.

For example, Pingo did this with their content.

It's a language learning app.

So we all know Duolingo owns this niche.

But Pingo saw that reaction content was blowing up on TikTok, so they had creators try to speak different languages like Spanish or French on camera, mispronounce words, and Pingo's AI would roast them in real time.

They basically made the app demo itself a funny, memorable thing.

This strategy got them to $500,000 a month and over a billion views.