Peter Alexander

yeah.

Like, you're not going to, what's that fucking, Peter Alexander.

You're not going to Peter Alexander.

To buy your undies.

To get your undies.

We've got a full week of stories, quite a lot actually, including a story about David Jones and a lot more, including some reports about why so many fashion brands are going under at the moment.

But before we get into that, Peter Alexander, Premier Investments, their annual report has come out and their European business is going backwards.

So the sales are down 12%.

And the headline, though, is that Peter Alexander has closed all of their three UK stores.

Yeah, interesting.

I mean, Peter Alexander, we know, is so loved here in Australia.

I wonder if it landed like that over there or they've got that reputation.

you know,

Back to company and a bit of a tale of two brands here.

Peter Alexander, everyone likes their sleepwear, it seems, but Smiggle, goodness, we went through this as a family.

The kids loved it and then they quickly grow out of it.

So maybe it appears the country's growing out of it too.

But overall, Dean, what are you thinking of Premier Investments at the moment?

Yeah, there's quite a lot to unpack with Premier.

You can't just look at it as like, oh, look, it's Smiggle and Peter Alexander.

Obviously, those two are real drivers of sentiment, but you've got Premier's capped at $2 billion approximately, and they've got a 25% stake in Breville that's worth about $1 billion.

Hey, that covers most of it.

Hey, guess where Peter Alexander scored?

Worse than Jane.

Yeah, but only by one point.

Thank you too.

First off, can I just say what a pleasure it is and nice to see the sponsorship from Peter Alexander.

Peter Alexander.

Is he handing out vouchers? I wouldn't

mind.

It's Peter Jackson.

You've got to get the name right.

Peter Alexander does the pyjamas.

I just want to know where you were when you would have your own little Christmas tradition.

So you would what? Sneak upstairs in your little matching Peter Alexander pyjamas and you'd walk up the stairs going, goodnight, farewell, I'm off to watch the show.

And then you'd blow out your little candle on the little thing.

I'm not

So the company reported weaker underlying earnings in FY26 as consumer spending remained under pressure.

A recovery in household confidence and lower living costs could help lift sales across Peter Alexander and Smiggle, supporting an earnings rebound.

So another good store, Peter Alexander.

You know, you need it for a good night's sleep.

Get your pyjamas.

I don't know if in this environment you're buying Peter Alexander

pyjamas.

I think people would happily go with Target.