Penhaligon's

Not always perfectly.

The journey is difficult when you employ people, but in the end, I, I employed 547 people, and I, I took a sewing kit and shower cap company, [chuckles] uh, to sell brands like Bulgari, Penhaligon's, Asprey, Elemis, The White Company, Yves Saint Laurent, Zinema Jill de Zenia, which nobody can even pronounce, in 110 countries [chuckles] to luxury five-star hotels.

And I say this because it literally is 18 and a bit years ago since I sold that first enterprise, but it was frankly resilience more than brilliance, I would say.

Oh, it's amazing though.

I th- thought I'd go large and have lots of brands and lots of choices, and it's like just being a bit, bit more...

And, and, and, you know, you're gonna deal with rejection.

I mean, I got turned down by Penhaligon so many times I can't even remember.

I got turned down by Four Seasons Hotels 372 times, and I only know that 'cause I kept a score.