Pencil
Pencil is Marketing's AI Operating System. We help enterprise brands aggregate AI models, enforce governance, and scale creative and media, safely. From insight to production to distribution, we unify the entire marketing workflow in one platform. Most enterprise teams are stuck in pilot purgatory, testing AI tools that never scale, stitching together fragmented workflows, and watching budgets disappear into non-working spend. We built Pencil to end that. We aggregate the best AI models from every provider –OpenAI, Google, Adobe, and more– into a single governed platform. This is what we call the Open Garden: you're never locked into one vendor's roadmap. You get the best model for every use case, today and tomorrow. Our platform unifies the entire marketing workflow –from insight and creative concept through production, governance, and media distribution. Enterprise teams can design, orchestrate, and scale creative systems that hold up in production, across markets and languages, without sacrificing brand control. Act 1 is efficiency. Reduce creative production costs by up to 50%, automate localization, and free up budget buried in agency fees and manual process. Act 2 is growth. Reinvest those savings into media performance –more variants, better ROAS, faster iteration. We believe AI should be a tool for the humans behind great marketing, not a replacement for them. The right tool changes what's possible. SOC2 certified. No-Train policy. IP indemnification. Built for the security, scale, and governance that global brands actually need. Trusted by Diageo, Unilever, Indeed, and L'Oréal. Gartner Cool Vendor 2025. Founded in 2018. Part of The Brandtech Group since 2023.www.trypencil.com
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Search complete. 13 mentions across 4 episodes found for "Pencil".
Sep 20, 2026
Jeffrey MatisoffGUEST
That is such a powerful, powerful vision 10 years ago.
Jeffrey MatisoffGUEST
And now to see it through Pencil actually real, and not having to worry that you're overselling against what the capabilities are, be extremely excited about that technology service is awesome.
Jeffrey MatisoffGUEST
And then the second component of it is that inevitably brands are going to want to own more and more of the technology, the strategy, the production, the media decisions, the budgeting.
Jeffrey MatisoffGUEST
in housing is the other sharp end of that sword, which makes no sense.
Dylan ConroyHOST
So you actually, as an agency, support that thesis that brands in housing is not necessarily competition to the agency model.
Dylan ConroyHOST
It's actually a model that you guys can work hand in hand with.
Jeffrey MatisoffGUEST
In fact, I think we always cringe a little bit when we're called an agency because we're such a disruptor because of Pencil, because it challenges what you think of as a human driven agency.
Jeffrey MatisoffGUEST
It's really a marketing services model that is tech times talent.
Doug KriznerHOST
Now, when unfolded, the Duo provides the largest display ever for an iPhone at 7.6 inches.
Doug KriznerHOST
There is also a 5.4-inch outer screen, and Apple's Pencil stylus can be used.
Doug KriznerHOST
The iPhone Duo represents the largest design change in the history of Apple's flagship product, and today's unveiling served as the debut for Ternus as CEO.
speaker_2UNKNOWN
I have spent much of my life at this company, and I continue to be inspired every single day by the curiosity, invention, and relentless pursuit of excellence that define Apple.
Puti MabelebeleGUEST
Thirdly, the resourcing financially of South African sign language interpreters to be in various service delivery points.
Puti MabelebeleGUEST
However, working with Pencil and all other government institutions, which have got language practitioners, we have seen a significant improvement in one, the training of frontline service officials in South African sign language, but also the deployment of the current and recent innovations in this area of rolling out South African Sign Language that have been developed and that we are rolling out in different centers.
Puti MabelebeleGUEST
Because it's not every way where you can have a South African Sign Language interpreter as a person at a service delivery point, but somewhere we can utilize electronic innovations to be able to access South African Sign Language.
Puti MabelebeleGUEST
However, we are not at the level at which we want to be.
Gleb TsipurskyGUEST
In 1999, that was a time of the big tech boom.
Gleb TsipurskyGUEST
And so the tech boom was companies like Webvan, Pencil.com, and so on, were booming.
Gleb TsipurskyGUEST
And then just a couple of years later, the companies went bust.
Gleb TsipurskyGUEST
And so I observed that people who were praised in the Wall Street Journal, the leaders of these companies, were then criticized in the Wall Street Journal.