Peak Resorts, Inc.

And he's saying – he said that his marketing folks can focus on lift ticket marketing once the Epic Pass sales period is over.

And it's just – It signaled to me a subtle pivot away from Epic Pass, and maybe that's necessary because you can't sell more Epic Passes forever with the same number of ski areas and very few new partners, right? They added some partners in Austria last year, but really, Icon has doubled its roster since it debuted, and Vail, after picking up Peak Resorts and Seven Springs and the resorts in Europe, is really...

kind of closed the doors.

And so the Epic Pass market it has is the Epic Pass market it has.

So we moved to Southern Vermont.

I worked for Mount Snow, worked for a company called Peak Resorts for three years to the day.

the COO came into my office and said, we want to move you to North Conway and we want you to take a leadership role at Wildcat Mountain and infinitely Attitash.

So once again, Megan and I packed up our young family and we headed to North Conway.

Yeah, so there we were in North Conway, and that was great.

I worked for Mount Snow, Attitash Wildcat.

During that transition, it was all under a company called Peak Resorts.

Owned 16 or 17 ski areas from Vermont, New Hampshire, New York, down into West Virginia, into Pennsylvania, and the Midwest as well.

But things had started to fall apart when a new owner showed up in 2019.

It was, at the time, KSL Capital, who was managing it for EPR Properties, uh, wh- which is the entity that bought it, and they own a bunch of ski areas, uh, EPR Properties, including a bunch, uh, owned by Vail, including Northstar and a lot of the old Peak resorts in Ohio and such.

And, uh, KSL Resorts was a division of KSL Capital, which is a part owner of Alterra.

But for some reason, Alterra, which is very good at running ski resorts, did not get assigned as the, as the owner of Camelback.

They need to make sure that The experience of a lifetime ethos is transferred to any ski area, whether it's Beaver Creek or it's Mad River, Ohio.

And that has not always seemed to be the case since Vail Resorts purchased Peak Resorts in 2019 and sort of doubled the size of its own resort portfolio within a year span.

Now.

Certainly, Bale has recently recommitted to that sort of quality, and we'll see how that plays out.

Um, these ones that are just kind of in no man's land a little bit.

Um, they kinda got brought in with the Peak Resorts acquisition.

I'm not sure that they necessarily wanted some of these ski areas, but they came in as pa- a package deal as part of that.

So it's just kinda gonna be kinda s- interesting to see.