Pabst Brewing Company

A diamond salesman named Henry Trott saw the potentials, a tiny billboard people would look at every time they lit up.

In 1902, the Pabst Brewing Company reportedly ordered 10 million printed matchbooks.

Hotels, bars, restaurants, and politicians followed.

Closed cover before striking became one of the most read phrases in American.

He goes, you know, it's funny you mention it.

He says, my brother and a cousin are in a legal deal with Pabst Blue Ribbon trying to get the name back.

And speaking of hockey, I remember I played for a hockey organization, all age groups, and we traveled everywhere called the Rainbow Rockets.

And we went everywhere, and Falstaff was our sponsor.

So anyway, I'll go back to my little story with Tommy.

And he told me about how the legal battle and all that.

It was with Pabst, and they still have the brand.

Is that...

They banded together and they opened up a bunch of breweries, including tons and tons of names that still exist today.

The ones that jump out to me particularly are Pabst, Schlitz and Miller are all they all found their footing in Milwaukee.

That's a lot of popular beer names.

Yeah, I mean, it's cool that it's stood the test of time.

You feel less the next day too.

So a number of places, I'm going to lead with some of the beer sites, which are both historical and recommendations for places to eat and drink, because that's a great thing to do here.

The first is you can actually visit what's called the Pabst Mansion.

And this is indeed the ancestral home of the Pabst family.

Historically speaking, any material alteration was considered waste, even if it added a ton of value.

But the modern exception was born in a really famous case, Melms v. Pabst Brewing Company.

Here, a life tenant completely demolished a residential mansion to grade the land for industry.

So why was this considered legal? Because the surrounding neighborhood had become so heavily industrialized that the house was literally useless as a residence.

Statement two, Milwaukee is farther north than Chicago.

Statement three, Milwaukee was once home to three major breweries, Schlitz, Pabst, and Miller.

Those are companies that make

beer.

Well, that leaves it up to Jim Gilliam.

This ball game from the Los Angeles Coliseum with yours truly, Bob Finnegan and Tony Flynn is being brought to you by the new Schick electric razor and Pabst blue ribbon beer.

Gilliam has been up to the plate five times and he owns one hit.

Here's the pitch to Jim.

Three up and three down.

And as we go to the 12th inning, the last half with L.A. batting the score is Milwaukee 5, Los Angeles 5.

Yes, that good old-time flavor is here again in the original Pabst Blue Ribbon Beer.

Give it a try.

Yeah.

Pabst is not known to be, I mean, it was kind of this hip beer for a while, but I always grew up thinking Pabst was kind of like, I mean, it wasn't, Top shelf beer.

You know, it was kind of Pabst.

And I'm not ripping Pabst.

You know, I probably would like Pabst.

I'm not a big beer drinker.

But... you drink about anything in in scotty i think you drink backwash if you could but they do so ferg's what did they wind up so do they have to go to i'll be another thing that wisconsin is known for is brandy i mean they drink brandy old fashions over there they do so do they did they i