OpenBrand

Yeah, so really happy to have acquired Compare Media and have it join the Open Brand team.

Compare Media is the perfect fit for Open Brand because what it delivers to customers is exactly what our technology was designed from the OpenBrand is a real-time market intelligence platform that's built off real-time AI-based data pipelining.

And while that may seem like a very obvious idea today, in 2023 when we were founded, this was less than an obvious idea.

And so when Chris and I set out to do this...

Um, we've built products around it.

We then went to Trackline, which was acquired by OpenBrand, which ran one of the largest and most complex tracking surveys that I've ever seen, for sure.

Um, and now here we are at ROI Rocket, um, a proprietary high-quality panel company, and, you know, providing some of those same services.

So over the last 10 years, you know, I'd say we've overseen the in-field transition of probably 10 plus large continuous brand tracking programs.