Omniture

Yeah.

You know, it's so much that we could say, but the first few years of my career, I spent... consulting Fortune 100 companies on how to, what is the right data for you to capture? Is it being captured correctly? And is it being visualized and empowering you to make great decisions for your business? I did that at a hot tech company in Utah called Omniture that was then later bought by Adobe in their marketing cloud.

And I thought, man, if the biggest companies in the world don't know how to do this.

And then to use that data to inform how they grow their business, how they spend on marketing, doing those types of things.

But what we quickly found out was that unfortunately, that means different things to different people.

In fact, some people find it incredibly important that you involve things like power reviews down here, for example, or you have analytics for things like Omniture, and that there were all sorts of these systems that were already out there.

And in the back office, there were things like, obviously, how you dealt with tax and logistics and everything else.

So even though we thought we had an incredibly complete platform, the ecosystem around us did not think that.

Our guest today started as an advertising and English major at BYU and has built a career on the craft of words.

He came up through Omniture, spent years at Adobe leading content and executive messaging across Experience Cloud, Creative Cloud and Document Cloud.

Then he left that big brand to build a customer marketing team from scratch at Zanotti.

Today, he's VP of Corporate Communication and Content Marketing at AudioEye, which is a digital accessibility platform.

Yeah.

And frankly, if you look at, our competitors were Omniture, WebsiteStory.

I mean, um, I don't know-

Yeah

Her journey into technology began in the 1980s, building computers in the basement.

Before blockchain, she spent two decades delivering production SaaS software for large companies, including Adobe, Omniture, and Avlara.

Meta excels in compliance, big data, AI, and blockchain.

She's using these talents to help self-funded employers gain clarity into their health plans by supporting their brokers to give them the much needed reporting that employers need.

I'm John Pestana, co-founder of ObservePoint, a leader in website governance and scanning.

I also co-founded Omniture, which became Adobe Analytics.

Each week, our host, Ethan Prete, talks with people doing the real work of privacy, compliance, analytics, and website governance.

The goal is simple: share practical lessons, useful tools, and what teams wish they had known sooner.