Omnisend

So solutions like that end up going the distance.

Or if you're an e-commerce company, something like a Klaviyo or an Omnisend work quite well.

But the point is, you can get away with just those three solutions.

AI Hub, Server Hub.

We do have integrations with partners like...

Klaviyo, Omnisend, Omitria, any partner that you name, most of the marketing platforms, we have integrations with a lot of storefront platforms like the search platforms, your collection platforms and all of that.

So over the years, I think we've grown because Shopify has grown.

We have expanded our surfaces to get to where the shoppers are.

So...

I'm also talking about app partners there.

Like, I think Swim has great app partnership with Tapcart, Klaviyo, Omnisend, Omitria, because we're all trying to solve for the same reason.

What does a merchant who leaves you, right, And you must get people who churn and leave, which we all do.

The next question is what email platform to actually use because Klaviyo is off the table for peptide stores Since January, they cannot use Klaviyo.

Omnisend is the tool they were okay with REO peptide brands until around May, and since then they don't onboard new ones.

They are okay with the old ones, but they don't onboard new ones.

So when we learned that Omnisend and Klaviyo cannot be used anymore, then we did our research.

We found FluentCRM first, which is a great tool.

FluentCRM is a self-hosted solution.

maybe the admin service.

And then the ecosystem, the third-party apps that are also being relied upon just as important sometimes as Shopify itself, right? If you're using like an OmniSend, for example, you want to know that that OmniSend is up and running.

And if there's any sort of maintenance plan, it's good to know about that because that can impact what data you're seeing in your store, ups and downs and like page visits or checkouts or conversions and so on.

So The first real use case is, this is what it's described here, is testing your storefront, right? Testing customer journeys on a specific cadence to make sure that that customer can complete that journey.

This is one of the segments people always forget to make on Black Friday.

Omnisend's own Black Friday segmentation guide, they actually say the exact same thing.

Keep recent buyers out of your discount blasts.

So what do they get instead? Well, something useful about what they ordered.

Now, it's the same design, same offer, but five different first lines.

And there's a good reason to actually keep the price the same.

Omnisend surveyed 4,000 shoppers in January, and 70% of U.S. shoppers said that if a store charged them a different price for the same product, they would use that store less.

So potentially 70% of your customers will shop with you less if they see another email with a different price.

Just need to kind of pull it together.

Thanks again to our sponsors, Automatic and Omnisend, for helping us to stay independent and be part of the larger open web.

Until the next time, take care.

Yeah.

It's so interesting 'cause I think about some of the, you know, the built-in forms, like the pop-up and exit intent and scroll intent and these sort of things, um, like in Klaviyo or Omnisend.

They, they, they all f- from what I can see, they, they seem to kinda look and convert very similarly just because they're native kind of within their ESP, these email service providers.

And so, like, w- like, why do you think that some of these native solutions, why do they hit a ceiling for, like, the value that they're bringing? And then let's contrast that to, you know, what Classpo is doing, 'cause literally you could choose to not use the defaults that are built into Klaviyo and Omnisend, and use Classpo instead.

But let's talk about the differences and why you believe there's a ceiling that hits with the-

Mm-hmm

I'm worried about the, like, how well, um-

Yeah