Omnicom Group
Omnicom is a holding company that owns several advertising agencies and related firms. It provides traditional and digital advertising services that include creative design, market research, data analytics, ad placement, and public relations. The firm operates globally, providing services in more than 70 countries; it generates more than one half of its revenue in North America and nearly 30% in Europe.www.omnicomgroup.com
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Search complete. 223 mentions across 85 episodes found for "Omnicom Group".
Oct 28, 2026
Jack WesterkampHOST
and the talent agency and creators and representation.
Jack WesterkampHOST
I'm surprised we haven't seen more of a push of like, how is there not like a Omnicom Hollywood, so to speak, like that kind of thing.
Gino SchellenbergerHOST
Yeah, I'm curious if there is.
Gino SchellenbergerHOST
If not, they're gonna... to spin it up.
Adam SteinbergHOST
Today we're speaking with Rhett Silverstein, founder and CEO of Hegemon, agency that represents manufacturers, brands, retailers looking to grow their branded businesses through licensing, collaborations, acquisitions.
Adam SteinbergHOST
Rhett started his career as an IP attorney, moved into the agency world as a sports agent for a bit, spent time at an Omnicom-owned agency.
Adam SteinbergHOST
It's extending corporate brands into new product categories.
Adam SteinbergHOST
Rhett and I actually met via the Angel Group, which is a pretty awesome angel investor community, really focused on the CPG space that's become pretty well-known in the CPG world.
Ejaz RashidHOST
Her work built some of the best known cause partnerships, including the Avon Breast Cancer Crusade, the Reebok Human Rights Awards, the American Heart Association's Go Red for Women, PNC Grow Up Great, Microsoft YouthSpark, the Vaseline Healing Project, and my special Aflac duck.
Ejaz RashidHOST
In a bit of a detour to other purpose challenges, she sold to Omnicom, then spent five years at Edelman as chair of their global business and social purpose practice.
Ejaz RashidHOST
She returned to entrepreneurial roots, founding Carroll Conan Purpose in 2015, expanding their purpose offerings to develop organizational purpose for CEOs, including Campbell's, Quest Diagnostics, and Ireland's Kerry Group.
Ejaz RashidHOST
To advance the field in 1993, she conducted the world's first research on corporate purpose and has run 31 case studies since.
17 MINS LATER
Carol ConeGUEST
Let's say we're the only ones.
Carol ConeGUEST
But the great thing at Carol Cone on purpose is that Cohn, Inc., the first firm, you know, we were around.
Carol ConeGUEST
We sold to Omnicom to go global.
Carol ConeGUEST
It was okay.
Tiffany RolfeGUEST
And it gave us a lot of control over that journey and input because we were leading it.
Tiffany RolfeGUEST
And what I discovered along the way, which happened is IPG was going into its partnership sale, whatever you want to call it, with Omnicom midway through, which stopped a little bit in our tracks.
Tiffany RolfeGUEST
Like, wait a minute, is this what's happening? No, this is not what's happening.
Tiffany RolfeGUEST
This is not our journey.
Peter V.S. BondHOST
Four stories this week.
Peter V.S. BondHOST
Coca-Cola finishes its global marketing review and splits the media business between Omnicom and WPP.
Peter V.S. BondHOST
Kroger lays out its plan to become America's favorite grocer with big bets on value, private label and retail media.
Peter V.S. BondHOST
Salesforce agrees to buy Braze for about five point seven billion dollars.
Peter V.S. BondHOST
Here's the outcome.
Peter V.S. BondHOST
WPP OpenX stays as Coca-Cola's media partner globally, except in North America, Japan, and South Korea.
Peter V.S. BondHOST
In North America, Coke selected Omnicom as its media partner, and Omnicom will work closely with WPP Studio X. Dentsu continues to handle media in Japan and South Korea, which weren't part of the review, and WPP OpenX remains global creative partner, which also was not part of the review.
Peter V.S. BondHOST
Quick disclosure for our listeners, I work at Flywheel, which is part of Omnicom, so weigh my commentary on this one with that in mind.
Jess RudermanHOST
So in its nearly 75 years, Edelman has amassed impressive scale, both geographically and in revenue, but you have continuously remained independent.
Jess RudermanHOST
So the firms that you compete with for business, they're the likes of Omnicom, Publisys, WPPs, all those different PR firms, but you don't have the holding company or private equity oversight.
Jess RudermanHOST
Almost amidst so much consolidation, excuse me, how has your commitment to independence ever wavered or has it only strengthened?
Richard EdelmanGUEST
It's strengthened because I observed that, I don't know, five of our 10 top competitors.
Richard EdelmanGUEST
Chicago Bears style.
Jess RudermanHOST
There you go.
Jess RudermanHOST
I mean, a lot of people have had really strong opinions, particularly with the Omnicom IPG of it all, of whether it is better to be independent, if it's better to be smaller, if it's better to be bigger, if it's better to have PE backing.
Jess RudermanHOST
Where do you stand? I mean, obviously you remain independent, but what are your thoughts on that? And do you see that changing?
Jack WesterkampHOST
So that kind of set the chain reaction.
Jack WesterkampHOST
Publicis takes the global and North America PepsiCo accounts, which leaves Omnicom in a situation where they just lost one of their biggest clients, probably, PepsiCo, global, and North America.
Jack WesterkampHOST
So they're on their heels, and so they're thinking, okay, we've got to get Coca-Cola then, because Coca-Cola is like...
Jack WesterkampHOST
You know, we can't we can't have our media partner publicist being the media partner for Pepsi as well as Coca-Cola.
Jack WesterkampHOST
So they review things and Coca-Cola says we're going to go with WPP for the global account.
Jack WesterkampHOST
Keep them in that position where they'd already been.
Jack WesterkampHOST
And we're going to bring in Omnicom to be the new Coca-Cola North America media agency.
Gino SchellenbergerHOST
Look at that.
Orlando WoodHOST
And I think that like we accept it from Hollywood.
Orlando WoodHOST
And I think that like what's interesting to me is that like Omnicom centralizing production, they sort of did it in this like bold, brash way that kind of upset a whole bunch of people.
Orlando WoodHOST
And it seems like everybody's kind of having to do that to make sure that the production systems are fit for purpose in the world that we've talked about, which is a world where a brand is always on, always communicating, always needing assets.
Orlando WoodHOST
It feels like advertising is systematizing for the first time in a way that Hollywood had done 100 years ago.
Nick HillHOST
So stoked to see that.
Nick HillHOST
But keeping in the spirit of IRL activities and branded IRL pop-ups, Call of Duty has built a Korean alley from Modern Warfare 4 in Shoreditch, So Activision and Omnicom worked with Amazon ads on code-breaking missions and prize lockers, while people watching on Twitch could change the CCTV view through chat and search for intelligence.
Nick HillHOST
QR codes on the lockers and Amazon fresh bags then led to a gamified Amazon brand store.
Nick HillHOST
that was on the location.
Tony UphoffHOST
In March, its CFO, Joanne Wilson, told analysts the company intends to, quote, move away from time and materials and decouple revenue from headcount, end quote.
Tony UphoffHOST
Omnicom, which bought rival company Interpublic, or IPG, expects to end the year with roughly 105,000 people down from about 120,000.
Tony UphoffHOST
The cuts are the core of a $1.5 billion annual savings target from the merger, one billion of it from labor.
Tony UphoffHOST
Its CFO added that the cuts, quote, really have not impacted client-facing people very much, end quote.
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