Nova Entertainment

Uh, moved to ARN as group research director and also, uh, the role of group APD.

Then to, uh, DMG, as Nova Entertainment was then known, as program director.

Uh, then I was off to Macquarie Radio, um, 2GB, 2CH as PD at 2GB, group promotions director and, uh, group research director, and I joined BPR in 2015 as a senior consultant.

So, uh, yes, you haven't aged me, but boy, it sounds like I've been in radio a very, very long time.

I wonder.

if he's got like a some sort of legal thing against like the employer Nova Entertainment because his voice is literally his job remember

Cosmo went off pop stars because of vocal nodes I

wonder if we could ever employ what's his name BR What's the name of the guy we'll talk about? Beer O'Clock.

the circumstance.

We had a good session today, uh, through, uh, Nova Entertainment, uh, to speak about exactly that.

And sometimes-

Well, let's live it.

Yeah.

First up, congratulations to Nova Entertainment.

Smooth's Cume in Sydney, Smooth 95.3, was 1.471 million, which is the largest listening audience for a radio show in Sydney, I think, ever.

Yes, I think you're right, and across all the markets too, I think.

Trailer Park, the podcast trailer podcast hosted by Ariel Nissenblatt, is launching a three-part miniseries built on Coleman Insights research into what actually makes a podcast trailer work.

The research was developed alongside Nova Entertainment and Pantheon Podcasts.

500 US listeners were given four real podcast trailers to react to, with the study isolating single variables like narration style and opening approach to see what moved listening intent.

Five themes ran through the results.

Now we talk about it, what works about it, what doesn't.

does it introduce us to a show if so does it do it in a way that excites us about that show or turns us off from listening to that show we do this through conversations with creators and also sometimes solo episodes where i play a trailer and then i just dissect that trailer today we have a conversation i'm going to be speaking with rachel corbett from nova podcast at nova entertainment And we're going to talk about the trailer study that I mentioned when I spoke with Jay Naklis on a recent episode of this show.

Rachel and I are going to give you the backstory, the work of Nova Entertainment, the shows that they produce.

And then we're going to get into the trailers that she put forth for the study.

We're going to get into the A-B tests that we put out into the world and what the findings were, what the participants of the study liked better.

But at the same time, there is a fundamental understanding when you've done the doing that you understand how much additional workload and pressure this is on a team that creates content like this, as opposed to just coming in and saying, we should do this.

So can we just do it with the resources that we've got? You know, cause that's, so I find that really, interesting too

let's talk about the types of shows that you and your team put out there into the world at nova entertainment at nova podcast is there a typical genre that categorizes where your shows sit or you kind of all over the place