Norwich Union

but Alex was a visionary.

She was talking about positive psychology, and I was like, "What's this? What's this?" And it was quite early thinking and, uh, and we worked on then the application of that into, into Aviva, Norwich Union, as it was then.

And, and Alex is right.

So we've then spent two decades connecting, reconnecting, sometimes with some quite large gaps, right?

insurance company and that that that rebranding of

Norwich Union actually when they become Aviva was part of the reason why they wanted to sponsor Norwich they had big offices in the city they employed a lot of people and that sort of financial thing is quite common again in insurance companies and so on still is But in 2017, we announced our first gambling sponsor, Leo Vegas, which was a Swedish-based mobile gaming sports betting company.

It wasn't, in my view, a particularly popular move, but a lot of Norwich fans probably felt this is way of the world and we we have to take it um and of course that that illustrates really the sort of move into sponsorship gambling which which actually started with with fulham at the front of their shirts back in 2002 with the first gambling sponsor but really escalated after the gambling act in 2005 and We still have our game covered in gambling, in my view, in gambling brands.

And I don't particularly like it.

I'm standing on a mock-up of a Victorian street, which represents a time when the firefighting industry was in its nascency, when insurance companies ran the business.

I'm at Fireground Museum in Rochdale in Manchester to learn all about the history of firefighting, whether it's the Victorian fire trucks being pulled by horses, the communities that were set up and that lived around the fire stations, or the time of the Second World War and the Blitz, when the auxiliary firefighters made an incredible contribution and lesser known contribution to the war effort.

This museum charts the entire history of firefighting in Britain.

If people's houses and factories and shops keep burning down, wouldn't it be great to take some money off them and say, look, we'll give you that money back when it burns down.

But of course, with no fire service and no firefighters, it was more paying out for losses than making a profit out of it.

So it was the fire insurance companies with the newly invented fire engines that decided to form fire brigades, as they were called.

And the separate privately run insurance companies like the Royal Exchange and the Sun and all these companies, Norwich Union, got men together, got fire pumps, built fire stations and became the fire service.

So

There had to be an inquest into his disappearance with the court declaring it an open verdict But eventually he was legally declared as dead, finally allowing Anne to claim £250,000 in insurance from a variety of sources.

That's his life insurance policy, his teacher's pension, his prison service pension, payouts from the Department of Pensions and £137,000 for their Norwich Union mortgage insurance policy.

And later she would receive another payment as well, bringing the total money received over the entire course of this to 679,000 pounds.

The insurance companies were pretty happy with the evidence of a death certificate and the washed up canoe.