Norton Motorcycles

He left the automotive world and joined one of the most historic names in motorcycling.

Today, Christoph Hohmann is the chief marketing officer of Norton Motorcycles.

I want to hear his journey, what he's learned along the way and what brought him to Norton and where he believes this legendary brand is going next.

Christoph, thank you, my friend.

And then I was in Europe for most of the summer, like two and a half months total.

I went to Iceland for a quick press ride with Norton Motorcycles.

They were launching their new Atlas adventure bike.

That would have been a lot more fun if the weather wasn't absolutely freaking horrible.

We get to work with really neat people, and get to, um, if you care about things automotive and cars, we also have power sports clients.

We have several, like Norton motorcycles, and a few other power sports brands.

So if you're a gearhead, and you like talking about cars and writing about cars and creating content like we do, you know, there's worse ways to make a living.

It's fun.

And it is, it's, and that's, right.

Did they bring back Norton yet? Yes, Norton's back right now.

It's always a high dollar bike.

I keep thinking of names of other motorcycle manufacturers.

I know a lot of people.

I love a fucking super bike.

Love it, right? I fucking have posters to this day of super bikes, right? The new Nortons did not do it for me.

When

Well-

But it's, you're, you're mainly looking at Triumph, BSA and Norton, and the bikes of that era.

Yeah.

Two other, two other things I wanted to mention in this context of '50s motorcycling, um, is that I believe Indian Motorcycles went out of business in 1953.

I don't have the exact weight, but somewhere under 400 pounds, right? Um, you have BSA with an A10, uh, Road Rocket.

Again, 650cc parallel twin, lightweight chassis.

Uh, Norton has a Dominator 900, which is a 600cc parallel twin.

These were lightweight, compact motorcycles that went fast.