Nissin Foods Holdings Co., Ltd.

Francesco Rinaldi pasta sauce, two for $5.

Velveeta shells and cheese or Kraft Deluxe, 2.99. Nissin cup of noodles, the cup of noodles six pack, 4.99. Hormel Chili with Beans, $2 for $5.

Pillsbury Brownie Mix, $2 for $4.

Pillsbury Quick Breads, $2.99. Keebler Cookies, $3.99.

It's learning.

This last entry on here, I ate god damn already the Nissin pistachio cookie cereal.

Yeah, this is from the...

Well, Leka got me this from Japan, and this is part of their Goro Gura collection, which is basically just random pieces of various grains and other additives all mixed together in a bowl.

Like I was saying, I believe, in the past, Nissin also, and Kalbi, the other major cereal producer in Japan, They tend to just use the same base for all their cereals and just add fun flavors to them, which I find nice because I think that the medley that they present in their respective cereals has a very nice diversity of mouthfeels and different crunches and crispinesses.

And of course, their flavors are really unique as well.

Whether it's the chocolate banana or the sweet potato variety, they're always doing something that you're not going to find very easily in American cereal aisles.

cereal.

All right, there we go.

Okay, so- It seems that Nissin is having, they're doing a point system now, which is kind of cool.

'Cause in Japan, almost every store brand w- has a point system, point cards.

I mean, in my, uh, passport wallet book, I have a Sailor Moon store, uh, point card, okay? [laughs] Oh, man.

Uh, so it seems in this case, the more y- the more noodles you slurp up, the more kinds of theme, Nissin noodle theme prizes you can get.

I am about that.

So the company Nissin Foods, they're celebrating 55 years of its iconic Cup Noodle brand with the first of its kind permanent Cup Noodle point program, which you can enter to win fun prizes ranging from its Cup Noodles mystery meat themed functional decor, to a full day of fun with a friend at Universal Studios Japan.

I've gone to Universal Studios Japan.

And actually, he later changed his name to Ando Hirotoshi to sort of fit with, uh, Ando Momofuku.

And in 1981, he even became the second president of Nissin Foods after his father, although, mm, sadly, um, the arrangement only lasted about a year, and he resigned because he was, uh... had some fairly serious disagreements with his father.

Hmm.

Interesting, but for me, the point here is, yeah, the Taiwanese wife.

And oddly, very oddly, this was news to me.

Obviously today, instant noodles are not exactly what you think of when somebody said health food.

Early Nissin advertising talked about nutrition, strength, and scientific modernity.

So it's fortified, a bit like cereal is fortified.