Neo Financial

Meanwhile, they have probably thousands of employees.

We actually poached a lot of their employees to go work at Neo Financial in Calgary.

Um, but yeah, I, there's a l- a, a lot of examples like that.

So I would say making it so parent companies or, uh, Canadian subs could be used their parent company's financials, uh, that'd be one thing.

And that's why I'm very excited about today's guests.

Uh, Jeff Adamson is one of Canada's most accomplished technology entrepreneurs and a co-found- co-founder of Neo Financial, one of the country's most ambitious financial technology companies.

Neo was founded with a simple but audacious idea, that Canadians deserve a better financial experience and that a new financial institution built from the ground up around software, data, and technology could compete with some of the largest and most entrenched companies in the country and ultimately provide a service that was just fundamentally better.

But Neo isn't Jeff's first experience building a company, um, or a disruptive company for that matter.

This has been such an awesome discussion.

Um, I've learned a lot, but I've also left feeling kind of motivated and inspired, and I'm sure a lot of our listeners will feel the same way.

Just for, for folks who are listening who wanna keep up on what you're up to, um, and also learn more about Neo Financial, where can they go?

Um, they can follow me on X, um, @geoffkennadamson or on LinkedIn.

Thanks, thanks.

You guys are entering into the space with Coho, Wealthsimple, Neo Financial, soon to be Revolut.

These are all fintech providers who have kind of changed what consumers expect should come out of their banking products, but also a super competitive space on the other side, right? With BMO and RBC, all the big five.

How do you guys win in this space?

The founder myth this week is, does Jeff Adamson run to work every day? Apparently he does.

This is the co-founder of Neo Financial.

We're going to go camp outside of his house and see if he does.

Yeah.