Movable, Inc.

The robots are getting reviewed.

Five, Movable Inc. launched an MCP server that connects tools like ChatGPT and Claude to its campaign platform, plus built-in AI assistance.

Another sign that your marketing stack is getting a chat window.

And as always, if you want the details on anything we covered today, every source is linked.

Yeah.

So Movable Ink is the company I started.

We offer something called a visual experience platform, and I'll get into that in a bit, around category design and naming a category.

But very early on, what we observed was companies were sending out lots of emails, and there are these email service providers that can help them segment their lists, get the email in the inbox, make sure they get delivered right, but content was an afterthought.

So you could have been sitting

here talking to the CEO of PickLater, which would be really just lame.

And Movable Ink just ended up being the thing.

And it has changed a lot.

That is a calendar.

Second story, Movable Ink today launched what it calls headless marketing.

Run campaigns inside Movable Ink or run them from whatever AI tool your team already sits in.

The mechanism is a model context protocol server, MCP.

It exposes more than 50 AP, is across eight domains, letting an outside assistant, Claude, ChatGPT, whatever you use, schedule content, activate audiences, route creative for approval, and pull reporting in natural language.

while Movable Ink holds on to execution context and brand consistency.

Their chief executive, Adam Stamblek, said the future of marketing isn't about forcing teams into another interface.

It's about bringing execution to wherever they choose to work.

So Attentive, our SMS provider that I mentioned, and then Stellar Algo, that's our CDP, and it's essentially a segmentation tool that's sitting on top of a bunch of data from our data lake, and it can crunch and push someone to a static Marketo list within seconds.

And then Movable Ink, that is a tool we use for dynamic content and personalization, and we've been a customer of them for a very long time and have been able to do a lot.

Then Tradable Bits, it's a gamification/lead gen tool.

It kinda falls within two worlds, our team and then our VP of digital platforms, it falls within his team's world as well.

So

my previous company, I was founder and CEO of a company called Movable Inc.

And this is a famous event for us because over a weekend, we duct taped a solution that would change emails the moment you open it, change images, and we tested it here at the Shake Shack event.

Oh, wow.