Mount Franklin

I'm from New York City, and I don't drink water.

Yeah, because I saw an ad for like a Mount Franklin thing and it said it's like if water had a personality and a tan advertising their latest sparkling water with a...

Imagine when we were kids.

When we were kids, imagine if we were excited to drink water.

10.50 for a zero.

A bottle of water, and it wasn't even like Mount Franklin water.

It was like no frills fucking water.

Yeah.

So to get back to the original point, so there's size up the CEP with various data points on TAM, size up the frequency, how often that is used.

Is it just seasonal once a year or is it like every week, maybe every month or something? And then how suitable is your brand to approach that CEP? How well fit is your brand to fit in within the context of those category entry points? Um, so, uh, you know, maybe like Mount Franklin water or like whatever, like water brand that you might be familiar with.

I can't think of any others besides liquid death, Mount Franklin, maybe Fuji water.

I don't even know what water brands you have in the US besides liquid death.

Um, Liquid Death is, like, suitable for, like, heavy metal concerts and, like, kind of extreme.