Mondelez International

stop working until I die.

You know, it's so funny and this is really random, but this is obviously before I met Vance, but actually one time when I was here in DC, I went out with somebody and on this date, he tells me his dad is like the head of Mondelez or something.

And he was a very sweet guy.

But I was like, I was like, so at your house, like, is it just like filled with like all this? He's like, oh, yeah, it's awesome.

And I was just like, I don't think this is going to work out.

I was just like imagining like bombs going off in my audience.

Like if I announce like I'm dating the guy that's like the Mondelez family.

So very funny.

And then we added different FMCG categories over time.

We bought the sweets business from the old craft, which is today Mondelez a number of years ago, which has got the Manhattan marshmallows, gums and jelly brand.

We then, a couple of years ago, just after COVID, managed to buy the Mr.

Sweet business, which we've then combined with Manhattan so that we have the Mr.

Yeah, that makes a lot of sense.

And you can think of brands too came to mind for me, Green and Blacks, when they sold out to Mondelez and they then launched non-organic.

And I went, say what? That doesn't make sense.

And then, of course, the other obvious one is Bold Bean because, you know, they're not compromising on quality and flavour.

Famous Brands is another one.

So if you think of the famous brand Stable, Mondelez.

I'm not sure if you have a sweet tooth.

definitely a tool that we're heavily using now and then we'll wrap up here With a couple things one being the lesson of the day This is just like a lesson on in like hey You could be a competitor and try and take market share from like a brand like Sour Patch you know you want to be better for you and you want to you know have certain things that you know are different than the competitor but Also, your packaging should look different enough.

And so Mondelez, the owner of Oreo, Swedish Fish, Sour Patch, all that stuff, they filed this suit against Joyride because Joyride started selling these sour fruit gummies in 2020.

Then they redesigned in 2022.

It didn't take off.

But again, it's too close for comfort, essentially.

And so they detail all the things that they feel is an infringement on there.

So it's like Mondelez's best line, Joyride, true to its name, embarked on a brazen commercial strategy of joyriding on Sour Patch Kids.

That's

É, falei: "Vou dar banho na minha filha agora, pode ser mais tarde, mas me adianta, né, da onde, como, quem." Aí o cara mandou um áudio.

Falou: "Não, tal, sou fulano, sou ex-executivo, é, mundial da Uni-- da, da Mondelez, não sei o que lá.

Tô como CEO duma marca, bá-bá-bá, marca chama Açaí da Barra.

É uma marca de franqueadora de açaí, de sorvete de açaí, self-service e tal.

Keep in mind, food manufacturers love to call sugar by other names.

I've got another video on this channel about all the different names that big food manufacturers like Kellogg's and Kraft Heinz and Mondelez love to use instead of just saying, Hey, this is full of sugar.

They try to call sugar a hundred different things.

So all the sugars, and this includes fruit juices, fruit juices are very high in sugar.

Sometimes it's going up and it's not really stable like it was before 2024.

So like big companies like Hershey's and Lindt and Mondelez, you know, the big brands, they invested in trying to grow that product and lab to maintain, you know, their...

Which is, I don't know what I have to, what I think about it yet, but we'll see.

It's all