Mobile Ecosystem Forum

[upbeat music] Welcome to Perspectives in Mobile, the news podcast from the Mobile Ecosystem Forum.

Join us discussing the world of telecommunications, technology, and mobile innovations.

From London, Dario Betti, MEF CEO.

Hello, and welcome.

It's Perspectives on Mobile, the podcast from the Mobile Ecosystem Forum that we look at the different opinions, KPIs, people, stories, markets, that make the Mobile Ecosystem Forum.

And I'm very happy to say that today we talk about one of our key topics at MEF that has been for a while.

We talk about the large engagement market, and we do that with Conviva, one of the big name in the market, not just in telecom.

We also have the data centers, uh, operating in Singapore, run by our sister company, uh, TDE or Tel-Telkom, uh, Data Ecosystem.

Uh, we are a proud member of Mobile Ecosystem Forum for a few years already now.

I think it's a, it's a great pleasure als- uh, for us also to working with MEF to facilitate the, the forum that, uh, we held for the-- in the last, uh, three years.

Uh, the reason why we are, um, we feel like we privileged for us to participate with MEF because, uh, the benefit that we already gained from this collaboration with the MEF.

Uh, so this is used for the authentication, and this kind of model of the authentication has been done probably almost ten years i-- as far as I remember.

And, uh, this has been considered as the safest way to authenticate the user.

But what if it's no longer enough with the introduction, uh, the introduction of the AI? So this is something that now with the, uh, mobile ecosystem forum, we are, we are trying to find a better way to authenticate our user in a mobile subscriber.

That's why we try to authen-- uh, and then this can be done silently, so without the users experience anything in their w-- uh, in their mobile phone.

It's more about how we deliver it, right? And I don't know how many people in the audience know, I think, Susan, what, MEF is about 20 years old now? 26 years old.

And when we were first formed, we weren't the Mobile Ecosystem Forum.

I don't know how many people know this, but we were the Mobile Entertainment Forum, and it really was around, uh, content, right? And at the time, I remember, 'cause I'm that old, like you were buying ringtones on your phone, and you needed to pay, a way to p- pay for those ringtones, right? And it was direct carrier billing, and that was like how, how, how MEF began.

So really, this is, you are the OG program for MEF, right? That's what, that's what it comes down to.

[upbeat music] Welcome to Perspectives in Mobile, the news podcast from the Mobile Ecosystem Forum.

Join us discussing the world of telecommunications, technology, and mobile innovations.

From London, Dario Betti, MEF CEO.

Hello, and welcome to Perspectives, the podcast from the Mobile Ecosystem Forum.

We look at, uh, the different people, the different topics, the different, uh, events that are making up these ecosystems, and difference is the key.

Today, we're talking of one topic which potentially is not different.

It's, uh, written in the DNA of the Mobile Ecosystem Forum when we started, um, 26 years ago.

The big thing at the time was content, and the fact that content was available on a mobile phone, incredible for the time, but it was available also to be paid, something that the Internet, as at the time was intended, uh, the PC Internet, was not really able to understand who you were and to charge you.